Ms. Apurva Purohit is the CEO of MBPL – which owns and operates Radio City, one of India’s leading FM radio networks.

She is a specialist in the field of media businesses and brands. An alumnus of IIM Bangalore, she has spent over 18 years in advertising and media. Her expertise as a media brand specialist is the guiding force behind transforming Radio City from a conventional radio player to one of India’s leading radio networks today.

Prior to her entry into radio, she has been part of the television space where she worked with BCCL & Zee Telefilms. She has created and forged successful brands like Zoom, India’s first lifestyle channel. 

Prior to her 4 year stint in television, Apurva spent 12 years in advertising with two of India’s largest ad agencies:  Rediffusion DY&R and FCB ULKA. 

She is credited with bringing into the country the concept of Media Buying as a separate business, having started the first media buying house in the country in 1995, Lodestar.  Today, Lodestar is counted as one of the top 5 media houses in the country.

She has taught media at MICA and NM and enjoys interacting with young fresh minds. She is the President of the AROI which is the national body of the radio industry, the Joint Secretary of the Mumbai Ad Club and the Chairperson of the EMVIES, the prestigious media awards conducted by the Ad Club.